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We wrote this book to make the tools of our everyday work available for use, be it within the Exhibition
Dynamics team or at Locativo. You will find tools for creativity training (semantic maps, brain storms etc.) as well as those known in the area of marketing (brand positioning, market segmentation, mood board etc.).
Some of them are well known and widely used yet we have nonetheless collected them here in a logical order which is designed to firstly find an interesting theme which defines our heritage (e.g. a collection) and its analysis, then find an essence which creates and defines the character of a museum as well as any museum activity, be it didactic, promotional, participatory… and finally to create an interpretation plan…